Indian Motorcycle
UX Workshop

Competitor Display
Evaluation

Score each display per category. Notes matter more than numbers — the 'why' behind every score is what drives design decisions.

01

Walk Each Display

Spend equal time with each unit — Indian and all competitors. Take photos or screen recordings where possible. Don't rush.

02

Score Per Category

Use 1–5 on the Scoring tab. Add brief notes — the 'why' matters more than the number.

03

Capture Reactions

Use Likes & Dislikes. Be specific: 'persistent media bar wastes screen real estate' beats 'too cluttered'.

04

Identify Patterns

On Direction, flag which competitor patterns to adopt, adapt, or explicitly reject for Indian.

05

Synthesize Principles

End on Principles — what 3–5 stances should guide next-gen display design?

—Scoring Scale
5
Exceptional. Best-in-class. We should learn from this.
4
Strong. Clearly thoughtful. Solves the problem well with few compromises.
3
Adequate. Does the job. Meets expectations without standing out.
2
Below average. Functional but flawed. Notable friction or missed opportunities.
1
Poor. Actively works against the rider. Confusing, unsafe, or visually offensive.
—Why These Categories
Glanceability & Legibility

Read in 0.5–1 second windows. Sunlight, vibration, gloved hands, helmet visor — every UI choice multiplies under these conditions.

Information Hierarchy

Speed and rev are non-negotiable. Everything else is a design decision about what earns screen real estate.

Visual Design & Brand

The display is the rider's primary brand touchpoint while moving. Does it feel like the bike it's mounted on?

Interaction & Controls

Bar-mounted controls, gloves, road conditions. Menus that work on a phone fail on a bike.

Connectivity & Ecosystem

Phone pairing, navigation, music, comms, OTA — the table stakes have moved.

Customization

Riders configure their bikes. Should the display behave the same way?

Safety & Contextual Awareness

Alerts, warnings, TC/ABS feedback — how is critical info surfaced without alarming?

Riding Mode & Dynamic Context

Does context change content or just colors? Mode switching should feel intentional.

—Patterns to Steal, Adapt, or Reject
For each pattern observed, decide: adopt directly, adapt for Indian, or explicitly reject.
—Design Principles for Indian's Next-Generation Display
What 3–5 principles should guide our design direction? Phrase each as a stance, not a feature.
—If We Do One Thing Better
Fill in your name and at least one score to submit.